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Smartpay, one of China’s mobile payment service providers (MPSPs), has announced that they have launched mobile "Toll Stations" to facilitate mobile top-up services in China’s rural areas. "Topping up" usually refers to purchasing credit for prepaid mobile account, and is regularly done by purchasing a top-up card available at supermarkets, convenience stores, and newsstands. Smartpay is one of the companies offering top-up services remotely through the mobile network.
While mobile top-up and Smartpay’s toll stations are services that users can get excited about, this latest mobile payment service, in the short term, will not amount to much for China’s mobile users. These mobile toll stations are only applicable to users of one mobile operator (China Unicom), in one province (Anhui), to account holders of one bank (ABC), and for only one mobile payment service (top up). For China’s mobile users, there isn’t much to get excited about for now… mobile payment still a market based on potential development. |
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