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Market Reports 99Bill - Hot Out of the Gates, but Sustainable?
99Bill - Hot Out of the Gates, but Sustainable?
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99Bill, one of China’s newest players in online payments, is also one of the fastest growing ones. 99Bill aggressively markets its services to end users, in contrast to competitors such as IPS and Chinapay, which target merchants instead. 99Bill claims one of the largest user bases among China’s third-party payment providers today. However, despite the company’s fast-growing user base, 99Bill’s bottom line, like most of its competitors, is still in the red. In this report, we detail 99Bill’s growth strategy, services, and partnerships, and analyze whether 99Bill’s aggressive user acquisition strategy is sustainable in China’s payments sector.
99Bill - Hot Out of the Gates, but Sustainable?
