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Update from P/T Expo - Chinese OEMs Brand their own Handsets
 

Written by Edmund Hung, on October 23, 2008

Tags : p/t expo, htc, techfaith, qigi, aigo, sharp, motorola

 

As Apple is making big news by becoming the world's 3rd largest mobile handset vendor, Chinese OEMs are making a push to promote their own brands in what is still an "iPhoneless China". On display at the ongoing P/T Expo in Beijing were HTC, Techfaith, Qigi, Aigo (which is well-known in China for its mp3 players), and many others handset brands that were once primarly OEMs - which are in the business of building handsets for larger established handset brands. Many of these new handset models feature a touch screen interface, accelerometer for automatic screen rotation, and large colorful screens - three qualities that have made the iPhone successful with consumers. The iPhone has pushed the boundaries for handset vendors worldwide, and from what I saw at the P/T Expo, competition is certainly pushing for greater innovation from the market. 

 

In other noteworthy observations, Sharp made a strong impression with its newly released SH 8010C and SH9010C handsets, both equipped with automatic screen rotation and the latter with a beautiful Aquos display screen. Motorola, on the other hand, was either not in attendance or lost among the smaller booths. 

 

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