|
This report offers the most up-to-date and comprehensive study available on China’s emerging mobile payment sector. Utilizing on-the-ground research and first-hand interviews with m-payment executives and experts, we examine competing service models, profile leading Chinese m-payment companies, and dissect the complex set of factors at play in the sector’s development. In addition, this report identifies key investment opportunities and forecasts m-payment growth in China through 2010. Written for an international audience, this report is detailed enough for industry insiders while remaining clear and accessible to newcomers.
Comprehensive Sector Analysis & In-depth Company Profiles
Mobile payment in China represents a convergence of multiple sectors that until recently have operated independently. This report provides full coverage of all key market players and examines the complex interplay between them: - Mobile operators: China Mobile, China Unicom
- Mobile payment service providers: UMPay, Smartpay, Yeepay
- Contactless smartcard vendors: Philips Semiconductors, Watchdata
- Banks: Bank of China, China Minsheng Banking Corp, Industrial & Commercial Bank of China
- The Chinese government: the Ministry of Information Industry, the People’s Bank of China Key Questions Answered
- Which companies are leading the way in China’s m-payment sector?
- What are the strengths and weaknesses of competing m-payment business models in China?
- Which specific services and products will drive future m-payment growth in China?
- How likely are Chinese consumers to adopt m-payment services?
- How great of a role will Chinese government regulators play in m-payment development?
- How will the upgrade to third generation (3G) mobile networks affect m-payment growth in China?
- Which key factors could limit the growth of China’s m-payment sector?
- Where is international expertise and investment most needed in China’s m-payment sector?
|
