1 Executive Summary
2 Key Factors Shaping the Development of e-Commerce in China
2.1 Internet Users: 298 million
2.2 Taobao and the Dominance of the Alibaba Group
2.3 A Late Start to Electronic Payments
2.4 Bankcards Issued: 1.8 billion
2.5 Credit Card Use Remains Low; POS Terminals Limited
2.6 Bankcard purchases account for 26% of consumer spending
2.7 Consumers still predominantly paying with cash
3 Market Survey: General Company Info
3.1 Methodology
3.2 Online Merchants by Sector
3.2.1 Online Marketplaces
3.2.2 Consumer Electronics
3.2.3 Books, DVDs, and CDs
3.2.4 Fashion Items: Clothing, Cosmetics, and Jewelry
3.2.5 Software, Virtual Items, and Digital Downloads
3.2.6 Ticket Vendors
3.2.7 Baby Products & Home Furnishings
3.2.8 Grocery, Flower, and Gift Delivery
3.3 Online Merchant Breakdown by Business Type
3.4 Online Merchant Headquarter Locations
3.5 Sales Channels Used by Online Merchants in China
4 Market Survey: Payment Channels Used by Online Merchants in China
4.1 Online Payment
4.2 Cash-on-Delivery
4.3 Cash Pickup
4.4 Bank Transfer
4.5 Postal Remittance
4.6 Prepaid Cards
4.7 International Payments
5 Market Survey: International Coverage & Language Support
5.1 International Markets Served by Chinese Online Merchants
5.1.1 Geographical Regions Served by Chinese Online Merchants
5.1.2 Future International Expansion of Chinese Online Merchants
5.2 Languages Supported by Online Merchants in China
5.2.1 Languages Supported by Online Merchants in China
5.2.2 Plans for Future Language Support by Chinese Online Merchants
6 Market Survey: Merchant Satisfaction with Online Payment Providers in China
6.1 Payment Provider Recognition
6.2 Sales Reach
6.3 Payment Provider Partnerships
6.4 Current Partnerships
6.5 Satisfaction
7 Leading Online Payment Provider Profiles
7.1 Alipay
7.2 Tenpay
7.3 99Bill
7.4 YeePay
7.5 ChinaBank Payment
7.6 IPS
7.7 PayEase
7.8 Cncard
8 Market Size, Market Shares, and Forecasts
8.1 e-Commerce Market Share Breakdown
8.2 China B2C Market Share Breakdown
8.3 Chinese Online Merchant Overseas Market
8.4 China B2C Market Forecast
9 Conclusions and Future Trends
9.1 Payment Providers Jockeying for Positions
9.1.1 China’s Leading Payment Providers
9.1.2 Alipay – A Partnership Out of Necessity
9.1.3 Price Wars and Decreasing Transaction Fees
9.2 Growing Pains for a Market Still in its Infancy
9.2.1 A Market in its Infancy
9.2.2 Reliance on Cash-based Systems – a Phase not a Certitude
9.2.3 A Domestic Market yet Untapped; Overseas Markets a Low Priority
9.3 Opportunities for Foreign Players
9.3.1 Provide International Payment Processing Services for Chinese Merchants
9.3.2 Invest in and Share Expertise with Chinese Payment Providers
9.3.3 Assist Chinese Payment Providers to Expand Overseas