Key Topics Covered

• The key factors shaping the development of e-Commerce in China
• The major market sectors and the type of products sold online in China
• The key payment channels offered by online merchants in China and the overall transaction volume breakdown by channel
• International coverage and language support of China's online merchants
• Homegrown payment providers' brand recognition, sales reach, and overall satisfaction
• Profiles of China's leading homegrown payment providers
• The size of China's online B2C market, market shares, and forecasts

Table of Contents

1 Executive Summary

2 Key Factors Shaping the Development of e-Commerce in China

2.1 Internet Users: 298 million

2.2 Taobao and the Dominance of the Alibaba Group

2.3 A Late Start to Electronic Payments

2.4 Bankcards Issued: 1.8 billion

2.5 Credit Card Use Remains Low; POS Terminals Limited

2.6 Bankcard purchases account for 26% of consumer spending

2.7 Consumers still predominantly paying with cash

3 Market Survey: General Company Info

3.1 Methodology

3.2 Online Merchants by Sector

3.2.1 Online Marketplaces

3.2.2 Consumer Electronics

3.2.3 Books, DVDs, and CDs

3.2.4 Fashion Items: Clothing, Cosmetics, and Jewelry

3.2.5 Software, Virtual Items, and Digital Downloads

3.2.6 Ticket Vendors

3.2.7 Baby Products & Home Furnishings

3.2.8 Grocery, Flower, and Gift Delivery

3.3 Online Merchant Breakdown by Business Type

3.4 Online Merchant Headquarter Locations

3.5 Sales Channels Used by Online Merchants in China

4 Market Survey: Payment Channels Used by Online Merchants in China

4.1 Online Payment

4.2 Cash-on-Delivery

4.3 Cash Pickup

4.4 Bank Transfer

4.5 Postal Remittance

4.6 Prepaid Cards

4.7 International Payments

5 Market Survey: International Coverage & Language Support

5.1 International Markets Served by Chinese Online Merchants

5.1.1 Geographical Regions Served by Chinese Online Merchants

5.1.2 Future International Expansion of Chinese Online Merchants

5.2 Languages Supported by Online Merchants in China

5.2.1 Languages Supported by Online Merchants in China

5.2.2 Plans for Future Language Support by Chinese Online Merchants

6 Market Survey: Merchant Satisfaction with Online Payment Providers in China

6.1 Payment Provider Recognition

6.2 Sales Reach

6.3 Payment Provider Partnerships

6.4 Current Partnerships

6.5 Satisfaction

7 Leading Online Payment Provider Profiles

7.1 Alipay

7.2 Tenpay

7.3 99Bill

7.4 YeePay

7.5 ChinaBank Payment

7.6 IPS

7.7 PayEase

7.8 Cncard

8 Market Size, Market Shares, and Forecasts

8.1 e-Commerce Market Share Breakdown

8.2 China B2C Market Share Breakdown

8.3 Chinese Online Merchant Overseas Market

8.4 China B2C Market Forecast

9 Conclusions and Future Trends

9.1 Payment Providers Jockeying for Positions

9.1.1 China’s Leading Payment Providers

9.1.2 Alipay – A Partnership Out of Necessity

9.1.3 Price Wars and Decreasing Transaction Fees

9.2 Growing Pains for a Market Still in its Infancy

9.2.1 A Market in its Infancy

9.2.2 Reliance on Cash-based Systems – a Phase not a Certitude

9.2.3 A Domestic Market yet Untapped; Overseas Markets a Low Priority

9.3 Opportunities for Foreign Players

9.3.1 Provide International Payment Processing Services for Chinese Merchants

9.3.2 Invest in and Share Expertise with Chinese Payment Providers

9.3.3 Assist Chinese Payment Providers to Expand Overseas

List of Figures

Figure 1: China Online B2C Market, 2001-2009 (RMB M)
Figure 2: Internet Users in China, 2001-2008 (M)   
Figure 3: China Online User Income Distribution, 2008 (RMB per Month)   
Figure 4: Taobao Market Share of e-Commerce Market in China (%)   
Figure 5: China's Late Start: Banking and e-Commerce Milestones 1950-2008   
Figure 6: Bankcards in Circulation in China, 2004-2008E (M)   
Figure 7: Credit Cards in Circulation in China, 2006-2008 (M)   
Figure 8: Online Merchants Interviewed by Sector
Figure 9: Online Merchant Breakdown by Business Type (%)   
Figure 10: Online Merchant Breakdown by Manufacturing of Products (%)   
Figure 11: Online Merchant Headquarter Locations
Figure 12: Sales Channels Used by Online Merchants in China (%)   
Figure 13: Online Sales Revenue Share by Sector (%)   
Figure 14: Payment Options Offered by Online Merchants in China (%)   
Figure 15: Average Transaction Volume by Payment Channel (%)   
Figure 16: Transaction Volume Breakdown by Payment Channel (%)   
Figure 17: Average Online Payment Transaction Volume by Sector (%)   
Figure 18: Online Payment Transaction Volume Breakdown by Sector (%)   
Figure 19: Average Cash-on-Delivery Transaction Volume by Sector (%)   
Figure 20: Cash-on-Delivery Transaction Volume Breakdown by Sector (%)   
Figure 21: Average Cash Pickup Transaction Volume by Sector (%)   
Figure 22: Cash Pickup Transaction Volume Breakdown by Sector (%)   
Figure 23: Average Bank Transfer Transaction Volume by Sector (%)   
Figure 24: Bank Transfer Transaction Volume Breakdown by Sector (%)   
Figure 25: Average Postal Remittance Transaction Volume by Sector (%)   
Figure 26: Postal Remittance Transaction Volume Breakdown by Sector (%)   
Figure 27: China Mobile Prepaid Card   
Figure 28: Average Prepaid Card Transaction Volume by Sector (%)   
Figure 29: Prepaid Card Transaction Volume Breakdown by Sector (%)   
Figure 30: Payment Options Offered by Online Merchants to Overseas Clients (%)   
Figure 31: Average International Payment Transaction Volume by Sector (%)   
Figure 32: International Markets Served by Chinese Online Merchants (%)   
Figure 33: Future International Expansion Plans by Chinese Online Merchants (%)   
Figure 34: Languages Supported by Online Merchants in China   
Figure 35: Plans for Future Language Support by Chinese Online Merchants   
Figure 36: Payment Provider Recognition (%)   
Figure 37: Online Merchants Contacted by Payment Provider Sales Teams (%)   
Figure 38: Number of Payment Providers Used by Online Merchants (%)   
Figure 39: Payment Provider Merchant Partners (%)
Figure 40: Payment Provider Average Satisfaction Score   
Figure 41: Payment Provider Satisfaction Breakdown   
Figure 42: Past Partnerships with Payment Providers (%)   
Figure 43: Alipay Recognition and Partnerships   
Figure 44: Alipay Sales Reach   
Figure 45: Alipay Merchant Satisfaction   
Figure 46: Tenpay Recognition and Partnerships   
Figure 47: Tenpay Sales Reach   
Figure 48: Tenpay Merchant Satisfaction   
Figure 49: 99Bill Recognition and Partnerships   
Figure 50: 99Bill Sales Reach   
Figure 51: 99Bill Merchant Satisfaction   
Figure 52: YeePay Recognition and Partnerships   
Figure 53: YeePay Sales Reach   
Figure 54: YeePay Merchant Satisfaction   
Figure 55: ChinaBank Payment Recognition and Partnerships   
Figure 56: ChinaBank Payment Sales Reach   
Figure 57: ChinaBank Payment Merchant Satisfaction   
Figure 58: IPS Recognition and Partnerships
Figure 59: IPS Sales Reach   
Figure 60: IPS Merchant Satisfaction   
Figure 61: PayEase Recognition and Partnerships   
Figure 62: PayEase Sales Reach   
Figure 63: PayEase Merchant Satisfaction   
Figure 64: CnCard Recognition and Partnerships   
Figure 65: CnCard Sales Reach   
Figure 66: CnCard Merchant Satisfaction   
Figure 67: China e-Commerce Market Share Breakdown (%)   
Figure 68: China Online B2C Market Share Breakdown (%)
Figure 69: Chinese Online B2C Overseas Market Size by Sector, (%)
Figure 70: China Online B2C Market Size Forecast, 2005-2012 (RMB M)
Figure 71: Online Merchants Interviewed by Sector
Figure 72: Payment Options Offered
Figure 73: Payment Options Used