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Mobile Top-up and M-payment Adoption in China |
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Published: October 2006
Report Length: 12 pages
Report Authors: Dave Carini and Edmund Hung This twelve-page follow-up report to Mobile Payment in China: Bricks & Clicks Going Mobile? takes a closer look at mobile top-up, a service which allows users to pay their phone bills through the phone itself. We identify several factors currently hindering m-payment growth in China and show how top-up may just be the "killer-app" that introduces m-payment to China's 400 million mobile users and breaks open the door for all m-payment companies. This report is essential reading for anyone investing in or looking to do business in China's mobile payment market. Outline - Why M-payment Hasn't Taken Off in China
- The Mobile Top-up Solution
- How Top-ups Will Drive M-payment Growth in China
- Challenges Facing Mobile Top-up
- Forecasts
- Conclusions
Figures Figure 1: M-payment access and user penetration in China (% of total users)
Figure 2: China's leading mobile payment service providers
Figure 3: The mobile top-up purchasing process
Figure 4: China prepaid mobile users, 2001-2006 (M)
Figure 5: China m-payment user forecast, 2006-2010 (M)
Figure 6: China MPSP mobile top-up revenue forecast, 2006-2010 (RMB M) Ordering Information To purchase this report immediately by credit card or PayPal, simply click on the following button. We will deliver a PDF copy of the report within 24 hours of payment. We also accept payment by bank transfer and check. For more information and all other inquiries, please contact Dave Carini at
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