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Tenpay - Riding the QQ Freight Train

Published: January 2008

Report Length: 25 pages
Report Authors: Boaz Rottenberg, Miranda Chen, Edmund Hung.

 

A report introduction with a table of contents is available for download here.

 

Tenpay is the exclusive online payments provider of Tencent, one of the largest and most powerful internet companies in China today. Tencent's service reach includes instant messaging, gaming, blogs, and various wireless value-added services branded under the "QQ" name; also included in the Group’s umbrella of companies is an eBay-like online marketplace called Paipai. Tenpay provides an online payment platform for all of these services. With over over 26 million users, Tenpay easily ranks them among the leading third-party payment companies in China.

 

Key Findings

  • Tenpay is an integral part of Tencent and its main purpose is to facilitate online payments for the Tencent Group.
  • As a stand-alone company, Tenpay has yet to prove it has a viable business model, as revenues and profitability are being sacrificed for the success of Tencent and its subsidiaries.
  • Tenpay has a fast-growing registered user base currently standing at 26 million, and has direct and exclusive access to serve the payment needs of Tencent’s 300 million active users.

 

Figures

Figure 1: Credit Cards Issued in China and in the US (M)   

Figure 2: Internet Users in China, 2001-2006 (M)   

Figure 3: Mobile Subscribers in China, 2002-2010F (M)   

Figure 4: China Government Groups Involved in Third-Party Payment Regulation   

Figure 5: The evolution of Tencent's services   

Figure 6: Tencent Organizational Structure   

Figure 7: Tenpay’s Operation Model   

Figure 8: Tenpay Transaction Volume Breakdown (%)   

Figure 9: QQ Registered Users, 2006- 3Q 2007, (M)   

Figure 10: Tenpay Registered Users, 2006- 3Q 2007, (M)   

Figure 11: Tenpay Users as a Percentage of QQ Active Users, 2006-2007 (%)   

Figure 12: Q Coin Purchase Breakdown (%)   

Figure 13: QQ Games and Services Paid for by Q Coins   

Figure 14: Tenpay's Co-branded Services   

Figure 15: Tenpay Logo  

Figure 16: Tenpay Bank Partners

Figure 17: Tenpay Merchant Partners

 

Ordering Information

To purchase this report immediately by credit card or PayPal, simply click on the following button. We will deliver a PDF copy of the report within 24 hours of payment. We also accept payment by bank transfer and check.

 

 

Our series of third-party payment profiles are also available on a subscription basis and offered at a substantial discount. For more information and all other inquiries, please contact Edmund Hung at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 

 

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