According to Alipay representatives, the top online payment company in China expects to break RMB 100 billion in transaction volume this year. At an estimated RMB 350 million in daily transactions, year-end 2008 volume would be RMB 128 billion. End-2008 tranactions are expected to reach 540 million, or an average of RMB 237 per transaction.
With new offline payment options and the Alibaba Group's acquisition and integration of Koubei.com (a Chinese classifieds listing site) with Yahoo China, we are very positive about Alipay's continued growth as China's top online payments provider, going forward. Alipay's main merchant partners (and sister companies under the Alibaba Group) Taobao and Alibaba.com are each continuing strong growth in their respective markets, which combined contribute the majority of Alipay's 90 million registered users.
In our latest market report, Alipay, Alibaba's Payment Arm - 2008 update , we reveal how Alipay has grown to become the top e-payments company in China, in spite of Paypal China's challenge early on and challenges from numberous payment startups in the market today. In our report series on Third-party Payment Companies in China, we have identified the top 10 payment companies to track, covering both online payments and mobile payments, and discuss the strengths and weaknesses of each in becoming the "Paypal of China".
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