99Bill, one of China’s newest players in online payments, is also one of the fastest growing ones. 99Bill claims one of the largest user bases among China’s third-party payment providers today. In this report, we detail 99Bill’s growth strategy, services, and partnerships, and analyze whether 99Bill’s aggressive user acquisition strategy is sustainable in China’s payments sector.
99Bill, one of China’s newest players in online payments, is also one of the fastest growing ones. 99Bill aggressively markets its services to end users, in contrast to competitors such as IPS and Chinapay, which target merchants instead. 99Bill claims one of the largest user bases among China’s third-party payment providers today. However, despite the company’s fast-growing user base, 99Bill’s bottom line, like most of its competitors, is still in the red. In this report, we detail 99Bill’s growth strategy, services, and partnerships, and analyze whether 99Bill’s aggressive user acquisition strategy is sustainable in China’s payments sector.
Key Findings
- Fast growing registered user base currently standing at 20 million.
- Top products sold include China Mobile prepaid.
- Registered users can become 99Bill agents and sell China Mobile prepaid cards through 99Bill.
- Offers a variety of non-bank payment options including payment through cash remittance and through the use of China Mobile top-up cards.
Figures
Figure 1: Credit cards issued in China and in the US (M)
Figure 2: Internet Users in China, 2001-2006 (M)
Figure 3: Mobile Subscribers in China, 2002-2010F (M)
Figure 4: China government groups involved in third-party payment regulation
Figure 5: 99Bill Registered Users, 2005-2007 (M)
Figure 6: 99Bill Quarterly Transaction Volume, 3Q 2006-3Q 2007 (RMB M)
Figure 7: 99Bill Direct Debit Operation Model
Figure 8: 99Bill Payment Methods
Figure 9: 99Bill User Fee Structure
Figure 10: 99Bill Merchant Fee Structure
Figure 11: 99Bill Foreign Currency Payment Deposits
Figure 12: 99Bill Security Device
Figure 13: 99Bill Payment Service Coverage by Channel
Figure 14: 99Bill Logo 21
Figure 15: 99Bill Bank Partners
Figure 16: Select 99Bill Merchant Partners
