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99Bill - Hot Out of the Gates but Sustainable?
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99Bill one of China's newest players in online payments is also one of the fastest growing ones. 99Bill aggressively markets its services to end users in contrast to competitors such as IPS and Chinapay which target merchants instead. 99Bill claims one of the largest user bases among China's third-party payment providers today. However despite the company's fast-growing user base 99Bill's bottom line like most of its competitors is still in the red. In this report we detail 99Bill's growth strategy services and partnerships and analyze whether 99Bill's aggressive user acquisition strategy is sustainable in China’s payments sector.
Key Findings
- 99Bill has a fast growing registered user base currently standing at 20 million.
- 99Bill's top products sold include China Mobile prepaid cards.
- Registered users can become 99Bill agents and sell China Mobile prepaid cards through 99Bill.
- 99Bill offers a variety of non-bank payment options including payment through cash remittance and through the use of China Mobile top-up cards.
Figures
Figure 1: Credit cards issued in China and in the US (M) Figure 2: Internet Users in China, 2001-2006 (M) Figure 3: Mobile Subscribers in China, 2002-2010F (M) Figure 4: China government groups involved in third-party payment regulation Figure 5: 99Bill Registered Users, 2005-2007 (M) Figure 6: 99Bill Quarterly Transaction Volume, 3Q 2006-3Q 2007 (RMB M) Figure 7: 99Bill Direct Debit Operation Model Figure 8: 99Bill Payment Methods Figure 9: 99Bill User Fee Structure Figure 10: 99Bill Merchant Fee Structure Figure 11: 99Bill Foreign Currency Payment Deposits Figure 12: 99Bill Security Device Figure 13: 99Bill Payment Service Coverage by Channel Figure 14: 99Bill Logo Figure 15: 99Bill Bank Partners Figure 16: Select 99Bill Merchant Partners
Ordering Information
To purchase this report immediately by credit card or PayPal, simply click on the button below. We will deliver a PDF copy of the report within 24 hours of payment. To process payment by bank transfer or for more information please contact Dave Carini at
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Last Updated: Friday, 12 March 2010 09:07
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