Mobile Top-up and M-payment Adoption in China

This twelve-page follow-up report to Mobile Payment in China: Bricks & Clicks Going Mobile? takes a closer look at mobile top-up, a service which allows users to pay their phone bills through the phone itself. We identify several factors currently hindering m-payment growth in China and show how top-up may just be the "killer-app" that introduces m-payment to China's 400 million mobile users and breaks open the door for all m-payment companies. This report is essential reading for anyone investing in or looking to do business in China's mobile payment market.

Outline

• Why M-payment Hasn't Taken Off in China
• The Mobile Top-up Solution
• How Top-ups Will Drive M-payment Growth in China
• Challenges Facing Mobile Top-up
• Forecasts
• Conclusions

Figures

Figure 1: M-payment access and user penetration in China (% of total users)
Figure 2: China's leading mobile payment service providers
Figure 3: The mobile top-up purchasing process
Figure 4: China prepaid mobile users, 2001-2006 (M)
Figure 5: China m-payment user forecast, 2006-2010 (M)
Figure 6: China MPSP mobile top-up revenue forecast, 2006-2010 (RMB M)

Ordering Information

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