Market ReportsProductsPayment ReportsSmartpay - Top Me Up Scotty!

Smartpay - Top Me Up Scotty!

Smartpay - Top Me Up Scotty!

Smartpay is one of the larger mobile payment companies in China offering SMS-based payment services. Currently, Smartpay's main service is mobile top-up - that is, paying one's phone bill through the phone itself. Once they have built a loyal user base that has grown comfortable with making payments through the mobile phone, Smartpay will then focus on offering a more comprehensive mobile payment solution to its users.

Key Findings

  • Smartpay currently focuses on mobile top-up services simultaneously targeted at young, urban users and rural, un-banked users.
  • Smartpay is China Unicom’s dominant mobile top-up partner.
  • The company has strong financial backing from foreign and domestic investment firms.
  • Smartpay-licensed dealers offer top-up services to an additional 500,000 unregistered users.

Figures

Figure 1: Credit cards issued in China and in the US (M)
Figure 2: Internet Users in China, 2001-2006
Figure 3: Mobile Subscribers in China, 2002-2010F (M)
Figure 4: China government groups involved in third-party payment regulation
Figure 5: Smartpay Regional Coverage and Regional Branches
Figure 6: Smartpay's operation model
Figure 7: Smartpay m-payment services, merchant partners, and coverage areas
Figure 8: Smartpay bank partnerships by area
Figure 9: Smartpay - Active Users, 2006-2008F (M)

Ordering Information

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Last Updated: Friday, 03 September 2010 06:46

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