Smartpay - Top Me Up Scotty!

Smartpay is one of the larger mobile payment companies in China offering SMS-based payment services. Currently, Smartpay's main service is mobile top-up - that is, paying one's phone bill through the phone itself. Once they have built a loyal user base that has grown comfortable with making payments through the mobile phone, Smartpay will then focus on offering a more comprehensive mobile payment solution to its users.

Key Findings

• Smartpay currently focuses on mobile top-up services simultaneously targeted at young, urban users and rural, un-banked users.
• Smartpay is China Unicom’s dominant mobile top-up partner.
• The company has strong financial backing from foreign and domestic investment firms.
• Smartpay-licensed dealers offer top-up services to an additional 500,000 unregistered users.

Figures

Figure 1: Credit cards issued in China and in the US (M)
Figure 2: Internet Users in China, 2001-2006
Figure 3: Mobile Subscribers in China, 2002-2010F (M)
Figure 4: China government groups involved in third-party payment regulation
Figure 5: Smartpay Regional Coverage and Regional Branches
Figure 6: Smartpay's operation model
Figure 7: Smartpay m-payment services, merchant partners, and coverage areas
Figure 8: Smartpay bank partnerships by area
Figure 9: Smartpay - Active Users, 2006-2008F (M)

Ordering Information

To purchase this report immediately by credit card or PayPal, simply click on the button below. We will deliver a PDF copy of the report within 24 hours of payment. To process payment by bank transfer or for more information please contact Dave Carini at This e-mail address is being protected from spambots. You need JavaScript enabled to view it