Key Topics Covered

• Smartpay currently focuses on mobile top-up services simultaneously targeted at young, urban users and rural, un-banked users.
• Smartpay is China Unicom’s dominant mobile top-up partner.
• The company has strong financial backing from foreign and domestic investment firms.
• Smartpay-licensed dealers offer top-up services to an additional 500,000 unregistered users.

Table of Contents

1 Industry Overview: Key Factors Shaping Third-Party Payments in China
1.1 Continued preference for cash payments, but bank card payments rising
1.2 Credit card use remains low; debit cards widespread
1.3 Limited coverage of non-cash payment services
1.4 China UnionPay’s bank card monopoly
1.5 Quasi-online payment systems an interim solution
1.6 Two ISPs, 162 million Internet users
1.7 Two mobile operators, 500 million subscribers
1.8 Contactless smartcard use increasing but largely limited to buses and subways
1.9 Government regulations and the “national interest”
2 Smartpay – Top me up, Scotty!
2.1 Ownership, management team, investors
2.1.1 Ownership
2.1.2 Management Team
2.1.3 Organizational Structure
2.2 Business Performance, Revenue Model, Users
2.3 Services and coverage
2.4 Markets and channels
2.5 Marketing and branding
2.6 Partners (banks, merchants, technology)
2.6.1 Technology
2.6.2 Banks
2.6.3 Merchants
2.7 Users figures and profile
2.8 Competitive analysis: strengths and weaknesses
2.9 Outlook

List of Figures

Figure 1: Credit cards issued in China and in the US (M)
Figure 2: Internet Users in China, 2001-2006
Figure 3: Mobile Subscribers in China, 2002-2010F (M)
Figure 4: China government groups involved in third-party payment regulation
Figure 5: Smartpay Regional Coverage and Regional Branches
Figure 6: Smartpay's operation model
Figure 7: Smartpay m-payment services, merchant partners, and coverage areas
Figure 8: Smartpay bank partnerships by area
Figure 9: Smartpay - Active Users, 2006-2008F (M)