Key Topics Covered

• UMPay is China's leading mobile payment provider with about 30 million registered users
• UMPay's payment platform is based on mobile SMS technology
• UMPAy tries to offer a comprehensive set of mobile payment services, but its coverage remains highly fragmented
• Compared with other third-party payment channels, mobile payment has yet to develop a strong presence in the market -- bank card, prepaid card, telephone, and online payment are currently the preferred choice for non-cash payments.

Table of Contents

1 Industry Overview: Key Factors Shaping Third-Party Payments in China
1.1 Continued preference for cash payments, but bank card payments rising
1.2 Credit card use remains low; debit cards widespread
1.3 Limited coverage of non-cash payment services
1.4 China UnionPay’s bank card monopoly
1.5 Quasi-online payment systems an interim solution
1.6 Two ISPs, 162 million Internet users
1.7 Two mobile operators, 500 million subscribers
1.8 Contactless smartcard use increasing but largely limited to buses and subways
1.9 Government regulations and the “national interest”
2 Union Mobile Pay: Standing on the Shoulders of Giants
2.1 Ownership, management team, investors
2.1.1 Ownership
2.1.2 Organizational Structure
2.1.3 Management Team
2.2 Business Performance, Revenue Model, Users
2.3 Services and coverage
2.4 Markets and channels
2.5 Marketing and branding
2.6 Partners (banks, merchants, technology)
2.6.1 Technology
2.6.2 Banks
2.6.3 Merchants
2.6.4 The TOM-UMPay Alliance
2.7 Users figures and profile
2.8 Competitive analysis: strengths and weaknesses
2.9 Outlook

List of Figures

Figure 1: Credit cards issued in China and in the US (M) 3
Figure 2: Internet Users in China, 2001-2006 5
Figure 3: Mobile Subscribers in China, 2002-2010F (M) 6
Figure 4: China government groups involved in third-party payment regulation 8
Figure 5: UMPay Company Structure 10
Figure 6: UMPay Regional Coverage and Regional Branches 11
Figure 7: UMPay’s Operation Model 13
Figure 8: UMPay m-payment services, merchant partners, and coverage areas 15
Figure 9: UMPay m-payment services by province 18
Figure 10: UMPay – The Mobile Wallet 20
Figure 11: UMPay bank partnerships by area 21
Figure 12: UMPay Registered Users 23